Have you ever bought something thinking it was one thing only to find out later it was something else entirely? Unfortunately, the same thing happens with jewelry. Imitation designer jewelry permeates the industry, and is the bane of a reputable jeweler’s existence. It does not seem to matter if the popular styles are wood and brass or diamonds and gold, someone out there will try to find some way to make a buck with a cheap knock off.

Caveat Emptor

Caveat emptor is Latin for “let the buyer beware”. This warning may never be true more than when it comes to jewelry. However, this in no way implies that a customer should not buy jewelry. Instead, it means that customers should be careful to not get scammed into spending their hard-earned money on imitation designer jewelry.

Those of you who are interested in buying good designer jewelry be sure to only buy from reputable places either online or in your neighborhood. Do not assume that just because a store has been in business a couple of years that you are safe. Also, be sure to look for hallmarks, or brand names on the items as a means to help you avoid scams. Then, make sure to check with the Better Business Bureau to help ensure that any purchase you make with this company will be reasonably assured of quality, because the last thing you want is to find out in a couple of years that you have a piece of imitation designer jewelry, instead.

The same thing is true for online shopping. Shopping online is even more risky than purchasing jewelry locally, because there is little recourse available to you should you receive your item and discover that what you have, instead, is a piece of imitation designer jewelry made from plastic and brass rather than pearls and fourteen carat gold. If, however, you enjoy the convenience of online shopping, make sure you find a reputable company. And, if you use a bidding website, like Ebay, always check the reputation of the dealer and only buy from those with good feedback.

Unfortunately, when a style becomes popular, then it may be too tempting for some not to try and fake. Therefore, it is up to consumers, like you, to do your homework, then err on the side of caution before spending money on something that may well be only a piece of imitation designer jewelry rather than a piece created by Tiffany’s or any other favorite brand.